Virtual branding escapism

Brand Trust
Brand Trust

Oh my dear Nielsen,

I do agree that “virtual” and “real” friends are our best brand builders (not only on our birthday), but consumer’s recommendation from known people or strangers is not a form of advertising. You also missed the biggest brand trust builder –  Google’s top5 organic search results (I hope intentionally 😉

Social media is the key for building trust in brands?
Yup, in a few “developed” countries, the rest of the world use it for time killing and enterprise resources wasting activities.

Consumers trust real friends, virtual strangers and brand websites the most? So, I have to start to trust my virtual friends same way like the people I know, right?

Yada yada. It’s like “the law of big numbers” by Mr. Power. You start a spammer’s “social network”, expose thousands of personal emails in their profile URL to Google and than you claim that Quantity is what matters. When you “build your network”, you do some business with 1 in 100 people, good businesses with 1 in 1000 and than “1 in 10000 of those people will become mentor, supporter, helper in your life”.

Well, I really have great ideas sharing and collaboration experience with hundreds of “virtual friends”, but I do care only for real friends I’ve met in personal (most of which started out as online ones ;-).

Do we need a friend/girlfriend in every city?
Nope, just few real friends, who care, dare and move ahead, together eventually.

Just a recent example: When you share your birthday wish (to help few kids from “underdeveloped” countries get a color text-book and attend a school at least for few days) with hundreds of “socially responsible and concerned” western “virtual friends”, you get (accidental, inspirational and spontaneous) response by few “real friends” from your eastern neighborhood?! and zero feedback from them.

Hey Mark, where’s the “friends”-list sanitazing app? Let’s make every day a great one and let’s care about our real friends and Future. Yeah, birthdays, holidays, virtual or real…

THANK YOU FRIENDS for all your phone, facebook, email, twitter and sms birthday messages. I’ll have a small out of town/ traffic/ heat/ smog chill-out party with lot of music, cocktails, fruits and icecream… A big thanks again for all the birthday wishes, everyone!

Do you have virtual friends, who are as good as real ones (without huge exposure in facebook, twitter and other illusions 😉 ?

Virtual branding escapism

2 thoughts on “Virtual branding escapism

  1. “Social media is the key for building trust in brands?
    Yup, in a few “developed” countries, the rest of the world use it for time killing and enterprise resources wasting activities.”

    I’m not so sure about the “time killing and enterprise resources wasting activities” when it came to any offline activity. It will be interesting to reconsider this view of motivation and productivity with Dan Pink talk on TED , http://www.ted.com/talks/dan_pink_on_motivation.html . The example of Gmail that came from the Google’s “20 percent time” is also a demonstration that our creativity and productivity are not always where we think they are. If we leave enough room to people they can create something productive for the company but if we force them to stick to the same repetitive process they will lose their motivation , won’t be so creative and therefore productive.

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