Tag Archives: Google

Google guitar best doodle ever

This morning Google surprised us with a great interactive guitar doodle, which you can turn in a polyphonic instrument, strummed by finger touch, mouse or best with your PC keyboard. The 96th birthday of the Jazz legend Les Paul is celebrated in an awesome way. Whether on a 9″ tablet, office PC or a 6-core high-end music studio workstation, playing today’s Google logo is pure fun! Switch on your speakers and the jam must go on!

In few countries, you’ll have even a record button, which can be used to record your performance and share the piece with the world. I just captured my first take. The only suggestion would be to improve the sound latency in the Flash, add/ overlay some keys for percussion and hope we’ll have a great music instrument in 2012!

Our next-generation midi controller UMO1 will be shipping in 40 days

See you in the jazz club tonight

Caffeine ranking

Caffeine ranking

Caffeine ranking

Yesterday was the first clear day in a month, clear and sunny enough to dream about snowy peaks, ski vacations, Christmas and presents… after the rain is gone, one can see clearly that we all are eager and busy to update our brand platforms, deeply immersed in Google Wave or Huddle’s tags-based collaboration. The localization of our branding platform in 4 new languages runs well, the last projects for 2009 are polished on a staging server.

Recently some clients of mine have been asking about Google changing the SEO game again, why all their linkbuilding efforts crashed, why strong on-page and off-page ranking factors are so messed and interwoven, why we optimized the websites of 3 direct competitors for top3, do we provide a top3 ranking guarantee – you got the idea.

Well, after the last month updates and Google Caffeine grabbing real-time results twice faster, chances are you are not top3 anymore, your competitors grab the most of the leads (don’t worry – they don’t). With only few organic results showing up above the fold of the browsers, recent changes at Google mean top3 rankings are more valuable than ever, and SEOs will have “few” more Christmas projects.

Crawling deeper, it means that we all need a brand new victory plan for 2010, a platform foundations upgrade, regardless whether to launch a new product, rebrand your company and emerge stronger.

So, get your brand moving again and grow on your global top5 ranking mission. Still I have to admit – there are some brand-building elements, where we have to forget about precise control and “the long-term healthy future” – it’s only the clear facts and the very moment of NOW which exists. The key metrics are still the same – Authority, fresh growing Content and relevant Anchor links. Website growth rate is getting very imporant, as well as organic brand growth.

How much of your time does it take, dear Mr. CBO? An hour to set up the platform, 3 hours to train the co-workers, an hour a day for writing, updates and monitoring, permanent linkbait and snippet links stacking /scultping. Brand-building is a process, not an event.

In the end of the day it gives us 3 sweet competitive advantages to outrank and outperform the competitors: top ranking, brand awareness in thousands of web channels and a brand-crisis proof shield.

So, don’t moan – act now! Fish where the fish are, in the muddy postcrisis waters. Only after that can we escape the “unable-to-stop” collective insanity, visiting dozens of global locations, collecting music, wisdom and tribal art, inspired and creative, full of fresh energy, as in the good old school days.

December is always full with tons of professional SEO webinars and seminars, so I’m looking forward to seeing you there or on our InterNations Christmas party!

Success vs Failure

Success vs Failure

Success vs Failure

While it still works to inspire a  weekend Google Bomb and make the government #1 failure, we can’t change the optimistic human mindset and drive for Success.

The search volume for Success (успех in Bulgarian) is over 12 times higher than the search for Failure (провал).

Millions of creative optimists out there…
See you at the top!

Traffic vs. Conversion

Traffic versus Conversion

Traffic versus Conversion

The holiday’s shopping fever is over. While the visitors trend to our caviar and fashion website projects dropped down to their “normal” levels, reflecting the worldwide search volume trend for December/January, ecommerce conversion jumped 3 times. The battle is Quality vs. Quantity. Performance matters, beyond trends. In the end of the day the 80/20  ratio is rock solid.

How is your conversion doing lately ?

Sales automation for more free time

Yesterday I’ve got another “better ranking” request. Strange that most of the companies I know strive for “more traffic and better ranking“.
And they stop there, sticking to couple of web pages, which no one visits, when they should look for more leads, more sales and happy, loyal customer.

Many businesses owners talk like internet victims:

“ Network marketing is broken and it’s hard to fix it. We had a strong desire, but it doesn’t work.It can’t help my business, because it’s complicated, expensive and takes years.”…
…“With all these 470 million active websites, prospects are overlooking our website for someone else…Making our site stand out is as realistic as winning the lottery”.

…unless you have the knowledge of how to make your website work for you.

What about if they used the wrong technique?
What about if we start doing the predictable and simple action in the right way – automatically. Manual business software just don’t work! You must get a better system and put your business processes on autopilot. Technology can turn the nightmare into a simple, predictable and working process.

Yes, they are so wrong, especially within the current recession.

Today the average adult spends up to 3 hours a day more on the Internet than they spend watching TV. About 70% of the EU and US populations regularly use the Internet. Over 1.3 billion people in the world are online,
ready to make a purchase if they find something worthwhile. Online shopping has increased by as much as 50 % over the last year. Geography can no longer limit the number of sales.
The reach of customers is absolutely amazing! There has never been a more accessible market in any other decade. Using the web correctly can popularize your brand and produce more customers than was ever possible before.  Only 4% of small businesses are currently selling online! Where are you, where is your competition? Are you using the web to your maximum to grow your business? If you don’t get on it, you’ll be left sitting on the porch with your product. Sure, everyone is not a prospect and chasing all of them goes nowhere. But getting them come to you first, finding you, instead of you finding them is the real thing.

Let’s take a real-world example

Sales Automation

Sales Automation

With 14000 searches daily for a specific business niche, they get around 1000 visitors (organic / referral /ads), from which some 25 make orders the same day. What happens with the other 975?98% of their prospects, marketing opportunities and even BUDGET is thrown away!

975 opportunities, some of which they have paid to have, but they lost, because they didn’t follow-up them.

They just tune, educate and send the potential customers to their competitors?! If we don’t grab at least their emails today and follow-up later, we are in a huge, money-eating hole.

Not maximizing your web presence can have devastating consequences.

No matter how great your product is, some people are simply not ready for it. Customers buy when they are ready to buy, not when we are ready to sell. They act according to their own, incalculable reasoning. That doesn’t mean, that they won’t buy, most of them will. If you do follow consistently and automatically, there is where exponential growth happens. You need to be there when your prospects decide to give your product a try. But, you also need to be there when your customers make a second or third purchase. You should be there to promote up-sells and cross-sells, building RELATIONSHIPS. It’s our responsibility to create moments of interaction with our prospects, to maximize those moments, close more sales and grow our business.

Have you ever felt like walking zombie?

We all (small and big) have the “overwhelmed workaholic” pain and there are days when we even can’t get a decent sleep. We forget to live our life, to devote time to favorite activities… this reflects in our family, budgets, dreams, happiness and every other personal area. The Cure?

Automating and doubling our sales. It’s not only possible, it’s measurable. Plus it removes the lack of time and energy, the inability to break free!

Today there are thousands of CRM, salesforce automation and business process management solutions. Millions of people use them every day to follow up, educate their prospects and customers, cultivate lasting relationships and maximize the value of their database and businesses. Assign ALL your leads the value they deserve. Treat each prospect as if they were already your customer, and remember that a vast number of them will be. You’re never going to be able to give your customers the best deal. But, by treating your customers the way they deserve, they will be creating customers for life. Reselling (cross-selling and up-selling) is much more profitable. One who spends significant amounts of money in your business, loves you, and brings in dozens of referrals.

There are just 4 key actions, which produce 80 percent of our sales:

  1. Increase your rankings with the art and a science of Search Engine Optimization (SEO).
  2. Update your content-rich and effective website, capturing as many leads as possible.
  3. Use a full featured web-based CRM system to follow-up and support all your contacts.
  4. Track, measure and optimize the results with usability, performance and split testing.

When you test and measure, you’re bringing marketing to a scientific level.
You don’t have to rely on instinct or hope anymore.

Define, Empower, Liberate and Enjoy more free time in 2009!

Incorporating automated Internet systems to your present business structure often results in an exponential gain in productivity, it adds impact and consistency to your sales process.
I can do the same for your company. I’ve spent the last several years working with many types of traditional offline and online businesses, helping them do more and most of them have benefited from using these strategies.

Even this post is an initial conversation, a chance to begin a relationship.

You’re important to me, so please let me know what you think.