Dear friends and partners, Whether you are home or oversea, may the spirit of Christmas bring you Peace, the gladness of Christmas give you Hope, the warmth of Christmas grant you Love. all the new year through. See the whole world bright! (Batteries not Included 😉
Brand Integrity Management 2010
Every third import in the united European market is suspicious counterfeiting with infringed brand or design rights. The global loss is $30-50m just for one brand and billions per year for the top 5 cosmetic brands, mostly in less developed markets. Seems when your brand is 120 years old and you sell in 210 countries, […]
Rebranding fever 2010
2010 is just around the corner and with it come all kinds of warm reflections time and great strategy advice about what we should be doing and what we should avoid. December was full of rebranding projects. We helped 10 brands – most of which with over a decade of history – to start the New Year […]
Caffeine ranking
Yesterday was the first clear day in a month, clear and sunny enough to dream about snowy peaks, ski vacations, Christmas and presents… after the rain is gone, one can see clearly that we all are eager and busy to update our brand platforms, deeply immersed in Google Wave or Huddle’s tags-based collaboration. The localization […]
Virtual branding escapism
Oh my dear Nielsen, I do agree that “virtual” and “real” friends are our best brand builders (not only on our birthday), but consumer’s recommendation from known people or strangers is not a form of advertising. You also missed the biggest brand trust builder – Google’s top5 organic search results (I hope intentionally 😉 Social […]
One of my best friends: CBO
Differentiation evolved from “what it is” to “what it does” to “how you feel” to “who you are”. Globalism removed borders, we created tribes – intimate social worlds, which we understand and participate in. Brands are the little gods of our modern life – each ruling different need, activity, mind share, tattoo, mood or situation. […]
Brand name & Google ranking
Choosing a name for your business, domain and brand is often the single, most critical decision you will ever make. Today it’s very easy to asses a solid, long-lasting, and highly profitable name. Can your brand name hook the brains in your niche? Yes, we all know that it should be intuitive, suggestive, benefit based, […]
Web Marketing Consultant
Wow, thank you very much for the great interest and the 340 CVs in our last top talent recruitment HR folder, but I should be clear here – we will pick only professional web marketers, who can backup their claims with observable results on the web – case studies, high-quality content, solved problems, top-ranked websites […]
The first-mover advantage
Branding is not a buzzword, but the foundation for sales and success in the recent economy situation. It doesn’t matter if you are a reputable dinosaur or a brand new startup – the initial occupant of a market niche always gains the first-mover advantage. A better product will simply sell faster. Hence, it’s not only […]
Perfect time and place to buy?
These days I get trend alerts for services and products with over 520% price deviation! (my last booked fare moved from $650 to $3420 and back to $870 in just 2 months). Today we can track service prices and scan product barcodes at the store, choosing the perfect time and source to get what we […]
Which web strategy to follow?
Most marketers will guide you to follow one well-tried and reliable marketing strategy, when there are hundreds of ways to reach your goals, depending on your niche, current trends, competition, time and resources. Using the right keywords, fresh content and quality links to beat the top 10 competitors …and that’s simply all is a popular […]
2009. Trends?
It’s good time to get our business plan up to date, to recap 2008 and get a strategy for 2009. Last year we learned and achieved a lot. The main strategy components for 2009 will be the same, but still we need and update and it will be finished soon. Any questions or suggestions are […]