branding

Brand Integrity Management 2010

Every third import in the united European market is suspicious counterfeiting with infringed brand or design rights. The global loss is $30-50m just for one brand and billions per year for the top 5 cosmetic brands, mostly in less developed markets. Seems when your brand is 120 years old and you sell in 210 countries, […]

Virtual branding escapism

Oh my dear Nielsen, I do agree that “virtual” and “real” friends are our best brand builders (not only on our birthday), but consumer’s recommendation from known people or strangers is not a form of advertising. You also missed the biggest brand trust builder –  Google’s top5 organic search results (I hope intentionally 😉 Social […]

Which web strategy to follow?

Most marketers will guide you to follow one well-tried and reliable marketing strategy, when there are hundreds of ways to reach your goals, depending on your niche, current trends, competition, time and resources. Using the right keywords, fresh content and quality links to beat the top 10 competitors …and that’s simply all is a popular […]

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