If we do a quick comparison of the last 3 enterprise SEO analysis reports, they all share the same onpage/ offpage problems:
- Mature and huge brands with rarely noted websites, scattered on 3-4 “fresh” domains on foreign servers;
- FRAME-based! corporate websites with zero URL visibility or rewriting;
- Thousands of products, hidden in ZERO crawl-rate framed pages and MISSING /duplicated metadata;
- Missing lead capturing system or CRM – 30% of the “requests” were found in the spam folders;
- Extremely low traffic, measured in raw log files, full of unfiltered dummy robot and spam visits;
- Corporate focus and business sectors are presented NOwhere, industrial slang EVERYwhere;
- Hundreds of “keywords”, stiffed on the homepage, leading to 0.4 -0.7% keyword density;
- Poor navigation, structure, internal linking, MERE external linking;
- Bad server response codes, HUNDREDS of bad crappy neighbor websites on the same shared IP?!;
- Less than 60% indexed content by Google. Yahoo and Live are doing better!?
- ZERO ranking for the 5 top priority phrases in ALL search engines;
- Top5 ranking (by a “SEO expert”) for a few phrases, which NOone searched in the last 3 months;
- Poor URL mentions in the search engines, some non-relevant poor quality links in local FFA directories;
- DMOZ and Yahoo virgin, ZERO blog links or bookmarks, mere brand reputation and web2.0/social media backlinks;
I will skip the next 17 pages…
The fun part is that in the end of the day we won the SEO tender NOT with a statistically proved triple conversion and double sales increase strategy, but with the “sense that the consultants know why we don’t like our website look-and-feel” 😉
The moral? If the line of business don’t gets the SEO part, shoot the Usability, Customer experience or even the CRM part.
… and keep brandmoving. See ya at the top!