Back to our personal values, goals, beliefs, muse… and digital branding projects. After a long vacation, it’s kinda hard to sync back with ongoing projects and schedules. Shouldn’t independent consultants merge their free and working hours to dissolve the difference?
Well it depends from your level of lifetime design freedom – what you do, when you do it, where you do it and with whom you do it. Some of us still can’t afford to travel all over the world for 4 months and keep up with all important todos in parallel. Even if you cover 80% of them, you still need the rest 20% shortly afterward.
Despite the falling leaves, energy is here, the timing is right, we just need some more time, right? October usually starts with a day for dissection of personal and business life. What we dream vs. what we should do. Today vs someday. Excitement vs. existential vacuum of business boredom. Realistic vs. Reachable.
My approach is to sit down with a sheet of paper and glass of good wine ( helps getting terrific life-hacking insights) and cut down half of my activities and tasks to the bone, leaving only the 3 most important projects. Less follow-ups, more planning. After eliminating the “muda” waste (as a Japanese friend of mine use to say) , it’s time to dig in the swipe-file data and deliver (and overdeliver!) what I promised to myself and to the customers ASAP. To do what we do best, with greater speed, accuracy, efficiency, creativity and honesty.
This means launching important websites, upgrading production equipment, tuning brand performance. No communication distracters, no trips, no music making, no poetry, no blogging, and most of all, no fakebook chitchat (sorry virtual friends, I’ll be off for a while and I don’t care “Which kind of pasta are you” ;-). Let’s cut the fat from our schedule, clone or replace ourselves with partners, outsource the fluff, free our time and focus on bigger/ better things.
Searching for the best life, unleashing our potential on a world-class level, living our days to the best with energetic passion and harmony… 500 months still to go? Just pass me an extra one please.
Cheers from the sunny slopes of the autumn mountain! Great branding brains are warmly welcomed at our official BrandBuild launch – 20 October 2009.
P.S. What’s your secret recipe to recover your performance and sync your time, financial and ranking independence? Where you will be in one month?