Strategy

The Power of Dreams

First yellow leaves cause shivers up my “move” passion and dreams. As little kids, we all got those ridin-swimmin-jumpin-climbin wounds and scarves. Cycling gives you a unique feeling beyond the frame, cycling in the wild moves your soul and personal, open-minded mobility, a guaranteed freedom. Country/ mountain roads are the best, highways/ freeways are the worst… My favorite […]

Best CRM 2011?

Greetings to all the “best CRM” fans these days – the CRM’s spring peak is back with lot of interesting projects. Should I use an in-house or hosted solution, how to integrate our ERP, the Asterisk call center, helpdesk, our email marketing center, RSS feeds and 30 social media profiles?… The old myth about ”the magic […]

Brand Integrity Management 2010

Every third import in the united European market is suspicious counterfeiting with infringed brand or design rights. The global loss is $30-50m just for one brand and billions per year for the top 5 cosmetic brands, mostly in less developed markets. Seems when your brand is 120 years old and you sell in 210 countries, […]

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