It takes 3 minutes to have all your business contacts merged and synchronized between your CRM, Email client (Outlook, Thunderbird), Google, Facebook, LinkedIn, Skype, Smartphone (iPhone/ Android): phones, emails, address data and profile photos. Get rid of your old business cards and go for one unified, global, cloud-based, auto-updated address-book with easy access from any computer or mobile device. […]
Greetings to all the “best CRM” fans these days – the CRM’s spring peak is back with lot of interesting projects. Should I use an in-house or hosted solution, how to integrate our ERP, the Asterisk call center, helpdesk, our email marketing center, RSS feeds and 30 social media profiles?… The old myth about ”the magic […]
Днес за 4-ти път ме питат “Защо сайтът ни излиза на първа позиция, как така, нали не сте започнали оптимизацията”? “Излиза на първа позиция”, защото a) Вече сте посещавали този URL (>3 пъти) b) Google счита сайта ви за най релевантния за квартала (понякога район с радиус от 250м) c) Сайтът ви е оптимизиран и […]
2010 is just around the corner and with it come all kinds of warm reflections time and great strategy advice about what we should be doing and what we should avoid. December was full of rebranding projects. We helped 10 brands – most of which with over a decade of history – to start the New Year […]
Choosing a name for your business, domain and brand is often the single, most critical decision you will ever make. Today it’s very easy to asses a solid, long-lasting, and highly profitable name. Can your brand name hook the brains in your niche? Yes, we all know that it should be intuitive, suggestive, benefit based, […]
Branding is not a buzzword, but the foundation for sales and success in the recent economy situation. It doesn’t matter if you are a reputable dinosaur or a brand new startup – the initial occupant of a market niche always gains the first-mover advantage. A better product will simply sell faster. Hence, it’s not only […]
If we do a quick comparison of the last 3 enterprise SEO analysis reports, they all share the same onpage/ offpage problems: Mature and huge brands with rarely noted websites, scattered on 3-4 “fresh” domains on foreign servers; FRAME-based! corporate websites with zero URL visibility or rewriting; Thousands of products, hidden in ZERO crawl-rate framed […]
Most marketers will guide you to follow one well-tried and reliable marketing strategy, when there are hundreds of ways to reach your goals, depending on your niche, current trends, competition, time and resources. Using the right keywords, fresh content and quality links to beat the top 10 competitors …and that’s simply all is a popular […]
Every year in late January, like today, heads of the leading companies worldwide go to the Swiss resort of Davos. Around 2,500 participants from over 90 countries – politicians, artists, leaders and NGO campaigners jet off for a week of networking events and workshops “for a better world”. Fighting the crisis or having some fun […]
While it still works to inspire a weekend Google Bomb and make the government #1 failure, we can’t change the optimistic human mindset and drive for Success. The search volume for Success (успех in Bulgarian) is over 12 times higher than the search for Failure (провал). Millions of creative optimists out there… See you at […]
The holiday’s shopping fever is over. While the visitors trend to our caviar and fashion website projects dropped down to their “normal” levels, reflecting the worldwide search volume trend for December/January, ecommerce conversion jumped 3 times. The battle is Quality vs. Quantity. Performance matters, beyond trends. In the end of the day the 80/20 ratio […]
Yesterday I’ve got another “better ranking” request.
It’s strange that most of the companies I know strive for “more traffic and better ranking”. And they stop there, sticking to couple of web pages, which no one visits, when they should look for more leads, more sales and happy, loyal customer.