Archive for 'Moves'

Decennial = every 10 years

Miles after miles

Miles after miles

Who likes things to stay as they are? Everything you know is changing on a daily basis. We should change everything at least once in 10 years, right? Better every day, it’s really simple:When you wake up in the morning hungry for a change, with a passion to eliminate everything wasting your time and living someone else’s life, or perhaps a muse enters your life, or when your life hits you – your brain gets empty and virgin as January snow – no thoughts, no dogma, no foreign worries and noisy opinions. You throw out all your dream dictionaries, all your prejudgments and illusions and only then you are ready to reach the power of dreams, the courage to follow your heart.

Remember what you truly want to become, to have, to experience? You take the first step, the first mile. Maybe you trip and fall over after hundred miles, you slip and fall after three hundred, but after the first thousand you get experienced, you forget about riding and start to feel the road, the wind, the fresh mountain, almost like flying, the routine heaviness is replaced by innovative lightness.

Those who make every day a new day and don’t take everything for granted, they will be successful. The confident ones, who believe that “the dots will connect down the road” as Steve Jobs used to say, the “mad ones, who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones that never yawn or say a commonplace thing, but burn, burn, burn..” as Jack Kerouac used to say – they will survive.

Try to rethink everything, everyday! You think “recession” can help you change your mind? No, you have to free your mind to live and work from wherever you like, whenever you want, to clear out the old and make a way for the new. You’ve got to find what you love and the only way to be truly satisfied is to do what you love and what you dreamed for. If you still haven’t found what you are looking for – keep looking.

If you thought you’ve found it, you’ll want to become an “expert” in your field without being a genius or talent. Maybe you will, “it’s the hours that you put in to become a phenom”, as the inventor of the 10000 hour rule Malcolm Gladwell says, it takes approximately 10000 hours of deliberate practice to master a skill or approximately 5 years of full-time employment to become proficient in your field.

For example the skills and joy of riding an enduro. Adventure sports bikes are currently the fastest-growing market sector in motorcycling. At 37% up on last year they are flicking two long-suspended fingers. The latest Transalp will thud dependably over the horizon for at least another 10 years, mile after mile. It’s a Honda, so it’ll run forever and since it’s got 20 years of refinement behind it nothing will fall off.

So, we have miles to go. See ya on the road!

Samsung Galaxy S III & Slate

01 June 2012: BrandMover exclusively presented Samsung Galaxy S III smartphone based on Android 4.04 and Samsung Slate Series 7 PC, based on Windows 8 to a small community of Samsung brand lovers.

Samsung Galaxy S III & Slate

Samsung Galaxy S III & Slate

Both products are not available in Europe yet, rumors say that a 2m high, bronze-tanned smuggler managed to import them illegaly from the United States and the United Emirates, while thousands of customers are still lined up outside mobile phone shops in Singapore, UK and Germany, making the Galaxy S III the most-preordered and awaited Android handset ever. The Galaxy S III will be launched next week in a number of countries. By the end of July, Samsung expects to have the Galaxy S III available in 145 countries on 296 wireless operators. No official indication has been given as to when Samsung plans to launch the Galaxy S III in the States, but various rumors have pointed toward a launch in mid-to-late July 2012.

Hype for the Galaxy S III has been significant as the device is expected to outsell its predecessor, the Galaxy S II, which reached 27 million sales worldwide. The Galaxy lineup has been comprised of Samsung’s flagship Android smartphones, designed to take on Apple’s market-leading iPhone. The launch of the Galaxy S III comes 4 months before Apple is expected to launch its sixth-generation iPhone.

BrandMover unveiled the Samsung Galaxy S 3 earlier this month. It features a 4.8-inch HD Super AMOLED screen with amazing crisp picture, a 1.4-gigahertz Quad-core processor, 1GB of RAM and 64 gigabytes storage and all the awesome features like Smart stay, Social tag, Direct call, S Voice, S share, All Share (used to share your media with Samsung Slate, LED displays, Digital Signage totems, Smart 3D TVs and even your fridge or shower display…)

Samsung Series 7 Slate PC comes with Genuine Windows® 7 or 8 (64-bit), second generation Intel® Core™ i5-2467M Processor, 1366 x 768 HD LED display, 128GB SSD, 1024 levels pressure sensitive Wacom pen-tablet front and various accessories like Bluetooth keyboard, docking station/ cradle, soft sleeve, stand case, etc.

It’s not your dummy iPad, the Windows 7 and 8 OS allows you to run all your favorite software and Samsung’s exclusive Fast Start technology, the Slate can be up and running again in a as little as two seconds from hybrid sleep mode. Samsung currently faces a number of patent infringement suits from Apple while 80% of Apple phones are components produced by Samsung and every user can see that Samsung Galaxy III is literally light years ahead from any phone (if we don’t count HTC ONE X, which is almost there too).

So grab your Samsung Galaxy S III, designed by humans, inspired by nature!

Where are my Samsung Galaxy S III and Series 7 Samsung Slate PC reviews?
Believe me, you don’t need any. These machines are years ahead from anything else on the market:

See ya at the show!

The Power of Dreams

Mobility & the power of dreams

The Power of Dreams

First yellow leaves cause shivers up my “move” passion and dreams. As little kids, we all got those ridin-swimmin-jumpin-climbin wounds and scarves.
Cycling gives you a unique feeling beyond the frame, cycling in the wild moves your soul and personal, open-minded mobility, a guaranteed freedom. Country/ mountain roads are the best, highways/ freeways are the worst…

My favorite book, Zen and the Art of Motorcycle Maintenance is written in the late 60ies, rejected by 121 publishers (which is yes, the Guinness Record) and finaly published in my year of birth + 41 times later…an iconic book. There is nothing much about Zen or motorcycles, it’s about the important things – Emotional intelligence, Attitude, Quality of life, Rational and Irrational mindsets. Attitude, which is more important than facts, than past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It can make or break a life, a family, a home, a brand. With an Attitude, life is not what happens to us, but how we react to it.
I’ll give you just some samples, which literally shaped my mindset long time ago:
“And what is good, Phaedrus, And what is not good — Need we ask anyone to tell us these things?
The place to improve the world is first in one’s own heart and head and hands, and then work outward from there. When one person suffers from a delusion, it is called insanity. When many people suffer from a delusion it is called a Religion. The only Zen you find on tops of mountains is the Zen you bring there.

The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of the mountain, or in the petals of a flower.

Is it hard? Not if you have the right attitudes. Its having the right attitudes thats hard.
The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.
Absence of Quality is the essence of squareness. To live only for some future goal is shallow. It’s the sides of the mountain that sustain life, not the top.”
But where are all those dual-sport/adventure touring enduros gone? Remember Africa Twin, Dominator, Funduro, KLE, Ténéré, TDM…
There are only 3 Mohicans left – BMW G650GS, Suzuki V-Storm 650 and Honda Transalp XL700V.
So let’s read between the lines, between the Chautauquas and computer manuals… breathe in the Power of Dreams and start the engines, sharing the Road with the crazy ones, the rebels, the ones who worry and see things differently, living on the edge, beyond rules, ” the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn”, the ones who change things, innovate things, move things and create the future.
Sharing the road, warmth, pain and touch with the tender One – beyond career, solutions, cures, horoscopes and politics. The one who can be silent with us to contemplate the reality, the one who worries, who cares…
Have fun, have passion to create, ski down the Seven Summits
See you at the top!

Vellyours, BrandMover

htc to samsung galaxy how to

HTC to Samsung Galaxy S II

HTC to Samsung Galaxy S II

How to move/ sync your contacts, calendar, emails, folders and tasks from your old HTC to your new Samsung Galaxy S II?

Select all records > copy to SD memory card > insert SD memory card > Import from card… Not working? Sure.

Here comes the interesting part / the only solutions, which worked for me: Use your Gmail account as Microsoft Exchange server source to sync your stuff between Windows Mobile and Android. WTF?!

If you try to follow the Google Sync for Windows mobile set up instructions, a lot of details and and screens are missing.

  1. Leave the email address as “@”. Uncheck the option to automatically determine Exchange server settings.
  2. Tap next and enter your account info: use a FULL email address, including, since you can also use a Google Apps account with your own domain name.
  3. Leave the domain field empty. Check “use SSL” and “save your password by default”. If you get “sync None” connection error, check only the boxes to sync Contacts and Calendar.

…and you’re done with 800+ contacts per minute.

Optionally download Kies and enjoy your new Android-friendly Samsung limitless Galaxy. It’s the smartest and lightest phone to date.

…and the Best Global Green Brand for 2011 is…

See ya at the top! Yours, BrandMover

Wild Ride

You can hear it here:

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or in the Bulgarian National Radio Land Adventure’s interview (in Bulgarian)

Shadows on the walking path
stalled me for a minute
reminds of good ol’ friends
who burned fast still young
Sunny weeks on wide wild roads,
indian summers never ending
hours of speedy rides
and fairy clouds ‘n sky

Ch. (aborigines jabber)

I’m a rider to a world I can see
got a rhythm and a magic sound
the source of energy
I’m a rider and what you’ll want I’ll be
I’m a sophisticated exception
to your “stable” theory

Shall we strip the rusty wings
and look in our future
let’s believe in impossible things
and skip the possible pasts.
Abandon all your freakin’ doubts
career and bloody greed, babe
Trading the warmth of youth
for a drink at the bar


Get back your freedom now
the calmness of your soul
stop gambling with your life
feel the wild wind calling
Sunny weeks on wide wild roads
indian summers never ending
hours of speedy rides
fairy clouds ‘n’ sky.

© 2010, Velly Petrov
lyrics & music


3-lane highway (to Heaven)

The Third Lane

The Third Lane

There’s a huge traffic flow these days. Billions of people worldwide take their lane, every day. We can see three kinds of driving behavior:
The first enjoy the rat race – from the kindergarten’s square sandbox, trough the cube-shaped university and cubicle career to the weighty top management position. In the System they see a secured “happy smile of success”, someday, somehow, somewhere – after 40 years of work FOR somebody. There’s lot of isolation from your own values, family and life here.

The second type of guys manage to establish and work IN their own companies, 12-14 hours a day, until they grow, sell or quit the business. Kind of ambitious, brave, creative, innovative and “suicidal“.

The third kind enjoy an automated passive income (web service, IPOs, commissions, etc.) on the third lane, while working ON themselves, globetrotting the world in a search of the perfect mate, life, value, etc. Kind of adventurous, speedy and peaceful at the same time.

Recently, I found (by investigation) that in this high density region:

  1. We often pass each other from the inner lane
  2. The traffic flow in the low density region of the outer lane is enhanced and kind of “reserved” for a strange, extra-ordinary, out-of-the-box type of people
  3. There is a benefit if you stick to your lane and don’t change it unnecessary.

I used to stick to the first lane for an year, switched to the second for 10 more years and now, after I tried the third one (and it seems to be my type), I’m ready to keep the pace there and enjoy the freedom of doing what you love at the time and speed you prefer with the ones you love (their smile, creative time, etc).

Whichever your lane is, I wish you a safe and twister/ tsunami-free drive!

In a search of an extra month



Back to our personal values, goals, beliefs, muse… and digital branding projects. After a long vacation, it’s kinda  hard to sync back with ongoing projects and schedules. Shouldn’t independent consultants merge their free and working hours to dissolve the difference?

Well it depends from your level of lifetime design freedom – what you do, when you do it, where you do it and with whom you do it. Some of us still can’t afford to travel all over the world for 4 months and keep up with all important todos in parallel.  Even if you cover 80% of them, you still need the rest 20% shortly afterward.

Despite the falling leaves, energy is here, the timing is right, we just need some more time, right? October usually starts with a day for dissection of personal and business life. What we dream vs. what we should do. Today vs someday. Excitement vs. existential vacuum of business boredom. Realistic vs. Reachable.

My approach is to sit down with a sheet of paper and glass of good wine ( helps getting terrific life-hacking insights) and cut down half of my activities and tasks to the bone, leaving only the 3 most important projects. Less follow-ups, more planning. After eliminating the “muda” waste (as a Japanese friend of mine use to say) , it’s time to dig in the swipe-file data and deliver (and overdeliver!) what I promised to myself and to the customers ASAP. To do what we do best, with greater speed, accuracy, efficiency, creativity and honesty.

This means launching important websites, upgrading production equipment, tuning brand performance. No communication distracters, no trips, no music making, no poetry, no blogging, and most of all, no fakebook chitchat (sorry virtual friends, I’ll be off for a while and I don’t care “Which kind of pasta are you” ;-). Let’s cut the fat from our schedule, clone or replace ourselves with partners, outsource the fluff, free our time and focus on bigger/ better things.
Searching for the best life, unleashing our potential on a world-class level, living our days to the best with energetic passion and harmony… 500 months still to go?  Just pass me an extra one please.

Cheers from the sunny slopes of the autumn mountain! Great branding brains are warmly welcomed at our official BrandBuild launch – 20 October 2009.

P.S. What’s your secret recipe to recover your performance and sync your time, financial and ranking independence? Where you will be in one month?

One of my best friends: CBO

Differentiation evolved from
“what it is” to “what it does” to
how you feel” to “who you are”.

Globalism removed borders, we created tribes – intimate social worlds, which we understand and participate in. Brands are the little gods of our modern life – each ruling different need, activity, mind share, tattoo, mood or situation. What is your tribal identity, which tribe you want to join today?

When a prospect finds your offer or company (one-click away, first choice in Google, good color, strong contrast, irresistible arresting brand message, etc.) he thinks:

1. What is it (Who are you) ?
2. What it does (What do you do) ?
3. Why should I care (Why does it matter, what’s in it for me) ?

It’s always better to get a rough answer to the right questions, than a detailed answer to the wrong ones, right?  Otherwise it will be less that it could be. So, go ahead, ask them Why you climb Everest? Because it’s there, dude! Why we have to brand-build? Because the BRAND DEPENDS on others for it’s existence: on 72% online searchers of products in information in EU, on the 85% top3 Google search result visitors for any given phrase and market niche.

Why Branding is such a big deal now?

Because our society has moved from mass production to mass customization. We are info-rich and time-poor. Now people value feelings more than informations. Design and aesthetics are the language of feeling. Only one competitor can be the cheapest. The other HAVE TO use branding to become a guarantee of trustworthy behavior. Our purchase choices have muliplied in thousands (sometimes million companies/ websites) and we have to differentiate, to stand out of the crowd, to be in top 3. If we can’t be #1 or 2, or 3, it’s better to redefine our field or to change our tribe/ category.

When people talk to themselves it’s called insanity, when companies do that, it’s called marketing, when customers talk about companies, it’s called brand-building.

Here comes the CBO (Chief Brand Officer)

Lot of people talk about it, few understand it and even fewer know how to manage it but still everyone wants it. Brand-building is connecting strategy to creativity, logic to magic, communicating and managing the difference.
Brand-building is a process that can be studied, analyzed, learned, taught, replicated and managed. Go for the huge worldwide trend of tomorrow; don’t look just for tiny improvements of yesterday’s data.
The more a brand becomes distributed, the more it requires strong centralized management.
The CBO is focused around building and managing sustainable and successful world-class brands.
It’s not about likeness, it’s about understanding: a brand is not what you say it is. It’s what they say it is. The position and degree of trust is the determination and differentiation factor.
A CBO is the brand’s personal recession-proof brandometer – he will show you what the brand is and what makes it tick, he will manage your online reputation, write a brand education program, define the brand’s DNA for constant regeneration of corporate memory, he will control the chaos, necessary for brand’s innovation. If you are tired of thick quantitative studies and analysis paralysis, he will bring you some great brand building ideas into sharp focus, he’ll give you real market insights and new niche ideas in less than 3 days, using a rooster of worldwide research partners and databases. You will never skew or loose the focus.
The CBO is the executive, who lies awake at night, thinking “How can we build the brand?”. He will manage brand collaboration, innovation and strategy at the highest corporate level, forming a human bridge across strategy and creativity, connecting the left and right brain of your business.
A charismatic brand is any product, service or company for which people believe there’s no substitute. Any brand, backed by enough courage and imagination can become a charismatic brand, even yours.

Am I a CBO? I was for more than 10 years. Now CBOs are my best friends (and customers) in the great wild world out there. So, are you a CBO?

Life strategy? One life, live it.

Life Strategy 2009When you ask your friends if they have created a life strategy for the next week, month, year, five or even ten years – over 90% will answer No! or should I?

Yes, we should. Some of us create to-do lists, (I prefer to make not-to-do lists), other are permanently writing “business-in-recession” strategies, but do we share our life strategies? Rarely. Are you interested to prepare a life strategy, if you knew how to?

We share those mumble-grumble social network status updates that “it was a great weekend, but now it’s Monday again and I have to wait 340 more days for my next vacation“… but there is no time to think and commit to paper?

Most of my friends from the past have only shorter life horizons because it is difficult for them to look far into the future and predict an outcome.
We didn’t learn why it’s important to create a life strategy at school.
It was only “I want it all and I want it now”, or “I’ll be happy if I can afford a beer tomorrow”. Carpe Diem, live in the moment – spontaneous, natural and keep rolling?

Well my friends, I don’t agree. Well-being is the way you want it to be. We should be open to all possibilities and not overlook new opportunities, but how will you  know WHAT’s a new opportunity, if you don’t know where are you going?

A life without a strategy is like a ship without a target and a reason. Your canoe will definitely sail you somewhere, but where you end up may not be where you really want to go. Or the most important part is to live every moment as though the whole world were watching?

Life strategy is not about a boxed career, income, buying a house, getting married, having kids or being self-reliant, financialy self-sufficient entrepreneur, retired as multi-millionaire at 60. It’s about the big idea, HOW to achieve the desired level of freedom, relationships, income, business, emotional and spiritual intelligence, etc.

I’m happy that most of my current friends and contacts have a life strategy. They can share it with a Tim Ferris’ DreamLine or Richard Koch’s ActionPlan in 10 minutes  and we can compare our progress, meeting for monthly happiness plan brainstorms and and shortening the horizon to our goals together.

Do I have one, yes, I wrote one, called Clouds (abstract, but solid foundation of clear life-goals) when I was 15-17 and it’s continually tuned every day, with every new knowledge and experience, tweaked for perfect outcome. Clearly, developing and sharing a life strategy makes a lot of sense and can be useful to all of us, who want to find something to be happy about.

Why? Because we can feel unlimited where we stand, to know that anything that we desire can be ours, that we are eager and full of life, free and fun and easy. Let’s challenge our perception of personal limits and don’t let our dreams stay dreams.

Here are 10 highlights from my mid-2009 life strategy update:

In the second half of 2009 I will:

  • Move from doing most of the things to what I do best and let others do the rest. (I can’t be expert on 80 things, just on 20 😉
  • Leap-frog my top5 direct competitors in the next 6 months, building and top positioning global brands with higher quality at 70% of the price.
  • Increase the quality and reduce the quantity of my relationships and friend-lists by at least 30% for 6 months.
  • Decrease compromising my integrity for anything or anybody.
  • Decrease the communication and social noise by 60% more in 3 months.
  • Say NO politely but immediately 20% more often.
  • Stop wasting energy on peripheral issues that cannot yield a payoff no matter the outcome.
  • I’ll use pure strenghts and truth instead of trying to make true that which I love or I am weak at.
  • Use free will and energy to go ahead and uphill, day after day
  • Stop wasting time talking about my plans to others. Give you only 2 minutes to say what you have to say quickly and simply – then we probably stop talk/chat? Zipping the lip.

We have all the time on this planet, but without Destination, Route and Actions, we are going nowhere.  Success is our own damn fault. So work less, succeed more, enjoy more, be more strategy-focused, less tactic-focused,  and let me know what do you think.

The Revolution starts on 1st of July. You are Vellycomed to join.

Go global with InterNations

Sofia goes global

Sofia goes global

Last month we had our first InterNations global event in Sofia. Thank you all for coming and making the get-together salutary, rich and interesting.

I hope to turn it in a bimonthly tradition, as most of you requested. We are preparing presentations and live jazz for the next time. We will be around 60 people. Any suggestions for time, place and focus are welcomed.

InterNations is the first online community for people who live and work abroad, reaching out to the international community: diplomats, members of IGOs and NGOs, foreign correspondents, expatriates employed by multinational companies and their family members. We also cater to the interests of local residents with strong ties to this community (e.g. journalists). While our network is represented by more than 260 local communities, membership is strictly invitation-based: you may join after receiving an invitation from a current member. In this way, InterNations will remain a network of personal trust, where data security and privacy protection are top priorities.

If you want to meet other global minds, stay in touch with international friends and receive advice from expats, let me know and I will send you a personal invitation to InterNations. Wish you a great day, see you again in mid July.

Dear friends in Sofia,

We are very pleased to announce Vellyslav Petrov as the InterNations Ambassador for the Sofia Community.
Vellyslav Petrov is a branding consultant, focused in corporate identities, web solutions and brand strategies for moving local and global brands to the top. His favorite activity is helping companies to grow faster and reach the top through digital marketing. Vellyslav is recognized for extensive knowledge of global web market trends and high-end web solutions, improving user experience, global visibility and brand popularity through design & technology.

As the InterNations Ambassador, Vellyslav is your on-site contact in your city. He will look after the local Guide, moderate the Town Talk forum, organize “real-life” events in Sofia and take care of the community in general. At our InterNations events, you can meet your online friends face-to-face and get to know each other better.

All the best from Munich, the InterNations Team

Brand name & Google ranking

Corn Brand wars (1340) proof

Corn Brand wars (1340) proof

Choosing a name for your business, domain and brand is often the single, most critical decision you will ever make. Today it’s very easy to asses a solid, long-lasting, and highly profitable name. Can your brand name hook the brains in your niche? Yes, we all know that it should be intuitive, suggestive, benefit based, semantically short, easy spelled, memorable, sweet sounding, scalable and search-engine-friendly, so you will have a chance to hook them on mnemonics. Now what?

Before and after the launch of Google’s Chrome browser, more and more people love to skip irrelevant search engine results and attempt to reach websites directly by:
– Guessing and typing presumable URL domains
– Typing common brand names
– Using the search phrase suggestion tools in their browser
– Using search trends and social media “hot trends” tools
– Following links on web 2.0 status updates, social and RSS feeds

Sure, over 80% of the traffic still comes from the search engines (presuming the website is search-engine-friendly and optimized) and the first 3 SERP results still get 86% of the traffic for any given phrase, but this trend will change and we do see dozens of exceptions to this rule in our web reports already.

Google’s latest search engine ranking algorithm places Heavy emphasis on Branding, an enormous weight on branded search results. The top in most of our customer’s web analytics reports start with brand names, good brand names, burned, branded and tattooed into the customer’s mind, even in the marketplace.

SEO is not simple as the Florida update anymore. We notice more then 5 changes in Google ranking algorithm every single week. Smart brand’s CEOs and SEOs should incorporate the BRAND as the highest “trustful-content” factor and there are increasingly important signals from Google CEO Eric Schmidt in his recent talk:

“Brands are the solution, not the problem, brands are how you sort out the cesspool, brands are not getting away, it must have a genetic component” he said.

If you love researching and reverse engineering (as I do) you can track the recent changes with hot phrases to see Google’s changes. In most of the cases brands have 7 to 9 of the first page search results for some of the most valuable keywords.

The trend is clear:  Google is promoting brands for big money core keyphrases. Further more Google’s Chrome tracks your behavior and content interaction through Google Accounts/Friends, Google Analytics, Google AdSense, Google DoubleClick/  AdWords, Google Reader, iGoogle, Feedburner, Youtube and other Giant’s channels.

Lately I see hundreds of URLs and company names, which are even hard to spell. If a customer doesn’t  agree on a name/ domain/ identity change, we reject branding or SEO services, due to poor results. It’s not necessary to start your name with a strong-sounding consonants (like the sounds of “D” and “T” in DECART), or set a song-singing rhyme in a combination of suggestive words like in “BrandBuild”, but it helps to emphasis, remember, get huge market and web authority.

The web is a vast wilderness in which your brand message can run in obscurity, so don’t work IN your business every day, work ON your brand equity and awareness and we will see us each other on the top.

The first-mover advantage

First Mover Advantage

First Mover Advantage

Branding is not a buzzword, but the foundation for sales and success in the recent economy situation. It doesn’t matter if you are a reputable dinosaur or a brand new startup – the initial occupant of a market niche always gains the first-mover advantage.

A better product will simply sell faster. Hence, it’s not only the product or service to be sold.

A brand is the collection of feelings, perceptions, quality, image, lifestyle, delivered guarantee and global status. If you can not convince the potential customers that your product is worth, no amount of advertising, packaging or PR will help you achieve your sales goals.Your brand and customer’s mind share is the most valuable competitive edge you have, because today there is nothing that your competitors can’t duplicate in a matter of days or weeks. Creating a strong brand identity will build that mind share. Someday when you have your rock-solid identity, customers even will think of your brand first when they think of the product category.

First-mover advantage

Web strategists often talk about the first-mover advantage or FMA. In terms of brand development, by “first-mover” they mean that it is possible for the first successful brand in a market to create, move and retain a clear positioning in the minds of target customers before the competition enters the market. The first entrant can gain control of resources that followers may not be able to match. However, being first into a market does not necessarily guarantee long-term success. Competitors, drawn to the high growth and profit potential demonstrated by the “market-mover” – will enter the same niche and copy the best elements of the leader’s brand.

In the recent economic situation, first-mover advantages can arise from
1. Innovative technological breakthrough and leadership (R&D), protect it through patents or keep them as trade secrets!
2. Preemption of scarce assets (select the most attractive niches, take strategic actions, establish positions in geographic or product space)
3. Switching costs and buyer choice under uncertainty (achieve consumer trial and define the attributes that are perceived as important within your category)

Enjoy many of the characteristics of the first-mover-advantage brand, such as:
– name/brand is synonymous with the category.
– customers entering the market are more prone to default to the major player, because it is the sole entity of their business
– continues to add plans and options to your customers.

– add some free oprions for members, improve and add to their successful business, but don’t become a victim of the First Mover Disadvantages like inertia and trend-blindness!

Digital Branding

As Howard Kosgrove says, “A brand is the one thing that you can own that nobody can take away from you. Everything else, they can steal. But your brand can go on and live. It creates a lasting value above and beyond all the other elements of your business.”

Today we have billions people online and no brand is going to appeal to all of them. That’s just great and help us target our prospects in a personal manner, they even create our brand on their own. If we have the right strategy, they position accept a good position in their mind. The value is called brand equity and it really can be quantified. Businesses that build their brand online have an advantage over brands in the physical world since the opportunity to start freehand new associations – if you are fresh and new, you have a clean slate.

As a brandmover, branding new unique products are my favorite projects, since a fresh start moves easier when all brand ingredients are mixed precisely:

name, identity, benefits, price, quality (which brings loyalty), long-term perspective (instead of short-term profitability), communications, positioning, distribution, media and online presence, recognition and the results of a successful branding and top positioning campaign: increased share of market, loyalty, brand awareness and reputation

How we do that?

1. We prepare a great brand message – focused promise, backed with support and relevant to our customer’s lifestyle
2. We spread and share it on our website, direct campaigns, web 2.0 networks, blogs, tuning our digital assets for the top
3. Relevance of the message and the top positions in Google make our prospect to decide which brand they will buy and which will discard.

Research confirms that, statistically, higher quality brands achieve a higher market share and higher profitability that their inferior competitors.
Focus to build a powerful perception of our brand’s quality and value is what we need. Strong brands have a clear, often unique position in the target market.

Financial and economical recession? Yes, indeed. That’s where branding, SEO for Google top positioning and repositioning helps your business to stay and sell at top performance.
See you at the top,
yours BrandMover