Archive for 'Life'

Decennial = every 10 years

Miles after miles

Miles after miles

Who likes things to stay as they are? Everything you know is changing on a daily basis. We should change everything at least once in 10 years, right? Better every day, it’s really simple:When you wake up in the morning hungry for a change, with a passion to eliminate everything wasting your time and living someone else’s life, or perhaps a muse enters your life, or when your life hits you – your brain gets empty and virgin as January snow – no thoughts, no dogma, no foreign worries and noisy opinions. You throw out all your dream dictionaries, all your prejudgments and illusions and only then you are ready to reach the power of dreams, the courage to follow your heart.

Remember what you truly want to become, to have, to experience? You take the first step, the first mile. Maybe you trip and fall over after hundred miles, you slip and fall after three hundred, but after the first thousand you get experienced, you forget about riding and start to feel the road, the wind, the fresh mountain, almost like flying, the routine heaviness is replaced by innovative lightness.

Those who make every day a new day and don’t take everything for granted, they will be successful. The confident ones, who believe that “the dots will connect down the road” as Steve Jobs used to say, the “mad ones, who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones that never yawn or say a commonplace thing, but burn, burn, burn..” as Jack Kerouac used to say – they will survive.

Try to rethink everything, everyday! You think “recession” can help you change your mind? No, you have to free your mind to live and work from wherever you like, whenever you want, to clear out the old and make a way for the new. You’ve got to find what you love and the only way to be truly satisfied is to do what you love and what you dreamed for. If you still haven’t found what you are looking for – keep looking.

If you thought you’ve found it, you’ll want to become an “expert” in your field without being a genius or talent. Maybe you will, “it’s the hours that you put in to become a phenom”, as the inventor of the 10000 hour rule Malcolm Gladwell says, it takes approximately 10000 hours of deliberate practice to master a skill or approximately 5 years of full-time employment to become proficient in your field.

For example the skills and joy of riding an enduro. Adventure sports bikes are currently the fastest-growing market sector in motorcycling. At 37% up on last year they are flicking two long-suspended fingers. The latest Transalp will thud dependably over the horizon for at least another 10 years, mile after mile. It’s a Honda, so it’ll run forever and since it’s got 20 years of refinement behind it nothing will fall off.

So, we have miles to go. See ya on the road!

Auto-Sync Contacts Cloud

Auto-sync Contacts Cloud

It takes 3 minutes to have all your business contacts merged and synchronized between your CRM, Email client (Outlook, Thunderbird), Google, Facebook, LinkedIn, Skype, Smartphone (iPhone/ Android): phones, emails, address data and profile photos. Get rid of your old business cards and go for one unified, global, cloud-based, auto-updated address-book with easy access from any computer or mobile device.

No more manual syncing, duplicates searching/merging, updates, import/export CSV of thousand records. You’ll find the fresh contact data you’re looking for in a glimpse.

We need 3 connectors to go:

  1. Google Contacts and Facebook/ LinkedIn apps (free) <-> your phone(s)
  2. Google Apps Sync for Outlook (paid) or Contact Sync for Outlook/ Thunderbird (free)
  3. SOAP interface for your CRM (free)

Clean the memory of your device and now all contacts are synchronized and up to date. When somebody changes their contact data on some of the source profiles, you’ll have their latest data, anytime, anywhere.

Don’t touch the legions of thousands leads and BranchOut “contacts”, just the people you know and work on a monthly basis ( top 500 works perfect without clogging your mobile, memory and productivity).

Yes, February is the CRM cleaning month, but it’s almost gone and spring is coming!

We are all synced now,  cheers!

Farewell 2011, welcome 2012

What did you do in 2011

What did you do in 2011

As LinkedIn claims, 2011 was a year of change. Compared to past years, it was a kind of slow paced zen contemplation year, yet full of real stuff: new things, that I’d never done before, visual arts, digital signage, old and new friends, great music. I’ve spent most of the year in new products development:

Designing and producing new digital totems like StandOut for private banking, Almondo, which we installed in the largest retail malls in the country, the limited edition of Lumina and the high-end ZilverBlade. Now they call us “the totem people”…

  • several branding and SEO projects (thanks to the good old word-of-mouth “channel”),
  • playing old musical instruments and designing a new MIDI controller
  • visiting few new countries and islands…
  • plus thousands of tiny happy moments in the land of the Penguins.

There was too much contrast, not enough time for close friends and far away destinations. I’ve missed writing, playing music, more travel adventures with an enduro bike, but this will happen after the ski season is over.

Lets hope we’ll find the balance in 2012. Less time on the branding laptop and more creative time at the studio and on the road. More music in the near-field studio monitors and more near-field communication with friends, tablets, totems, allowing us to wirelessly exchange information and make transactions at stores and banks.

It’s worth to do the hard work to figure out how to make life better. Thank you for all creative and corporate presents plus a pile of notebooks to write a handful of goals that seem important 😉

Wish you all a Happy, Healthy and Wealthy 2012 and don’t let your dreams be dreams!

So, what did you do in 2011?

Expo Green Global 2011

Brand Touch, the European interactive kiosk and digital signage totems manufacturer, will present LUMINA™ at Expo Green Global 2011 as a sponsor, exhibitor and digital media partner of the event. The luxurious digital totem will bring totally immersed interactive experience to the visitors and exhibitors at the greenest cruise ship on the planet – MSC Fantasia, where over 120 brands from more than 32 countries will meet to discuss and present their latest green initiatives.

The Power of Dreams

Mobility & the power of dreams

The Power of Dreams

First yellow leaves cause shivers up my “move” passion and dreams. As little kids, we all got those ridin-swimmin-jumpin-climbin wounds and scarves.
Cycling gives you a unique feeling beyond the frame, cycling in the wild moves your soul and personal, open-minded mobility, a guaranteed freedom. Country/ mountain roads are the best, highways/ freeways are the worst…

My favorite book, Zen and the Art of Motorcycle Maintenance is written in the late 60ies, rejected by 121 publishers (which is yes, the Guinness Record) and finaly published in my year of birth + 41 times later…an iconic book. There is nothing much about Zen or motorcycles, it’s about the important things – Emotional intelligence, Attitude, Quality of life, Rational and Irrational mindsets. Attitude, which is more important than facts, than past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It can make or break a life, a family, a home, a brand. With an Attitude, life is not what happens to us, but how we react to it.
I’ll give you just some samples, which literally shaped my mindset long time ago:
“And what is good, Phaedrus, And what is not good — Need we ask anyone to tell us these things?
The place to improve the world is first in one’s own heart and head and hands, and then work outward from there. When one person suffers from a delusion, it is called insanity. When many people suffer from a delusion it is called a Religion. The only Zen you find on tops of mountains is the Zen you bring there.

The Buddha, the Godhead, resides quite as comfortably in the circuits of a digital computer or the gears of a cycle transmission as he does at the top of the mountain, or in the petals of a flower.

Is it hard? Not if you have the right attitudes. Its having the right attitudes thats hard.
The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.
Absence of Quality is the essence of squareness. To live only for some future goal is shallow. It’s the sides of the mountain that sustain life, not the top.”
But where are all those dual-sport/adventure touring enduros gone? Remember Africa Twin, Dominator, Funduro, KLE, Ténéré, TDM…
There are only 3 Mohicans left – BMW G650GS, Suzuki V-Storm 650 and Honda Transalp XL700V.
So let’s read between the lines, between the Chautauquas and computer manuals… breathe in the Power of Dreams and start the engines, sharing the Road with the crazy ones, the rebels, the ones who worry and see things differently, living on the edge, beyond rules, ” the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn”, the ones who change things, innovate things, move things and create the future.
Sharing the road, warmth, pain and touch with the tender One – beyond career, solutions, cures, horoscopes and politics. The one who can be silent with us to contemplate the reality, the one who worries, who cares…
Have fun, have passion to create, ski down the Seven Summits
See you at the top!

Vellyours, BrandMover

htc to samsung galaxy how to

HTC to Samsung Galaxy S II

HTC to Samsung Galaxy S II

How to move/ sync your contacts, calendar, emails, folders and tasks from your old HTC to your new Samsung Galaxy S II?

Select all records > copy to SD memory card > insert SD memory card > Import from card… Not working? Sure.

Here comes the interesting part / the only solutions, which worked for me: Use your Gmail account as Microsoft Exchange server source to sync your stuff between Windows Mobile and Android. WTF?!

If you try to follow the Google Sync for Windows mobile set up instructions, a lot of details and and screens are missing.

  1. Leave the email address as “@”. Uncheck the option to automatically determine Exchange server settings.
  2. Tap next and enter your account info: use a FULL email address, including, since you can also use a Google Apps account with your own domain name.
  3. Leave the domain field empty. Check “use SSL” and “save your password by default”. If you get “sync None” connection error, check only the boxes to sync Contacts and Calendar.

…and you’re done with 800+ contacts per minute.

Optionally download Kies and enjoy your new Android-friendly Samsung limitless Galaxy. It’s the smartest and lightest phone to date.

…and the Best Global Green Brand for 2011 is…

See ya at the top! Yours, BrandMover

Google guitar best doodle ever

This morning Google surprised us with a great interactive guitar doodle, which you can turn in a polyphonic instrument, strummed by finger touch, mouse or best with your PC keyboard. The 96th birthday of the Jazz legend Les Paul is celebrated in an awesome way. Whether on a 9″ tablet, office PC or a 6-core high-end music studio workstation, playing today’s Google logo is pure fun! Switch on your speakers and the jam must go on!

In few countries, you’ll have even a record button, which can be used to record your performance and share the piece with the world. I just captured my first take. The only suggestion would be to improve the sound latency in the Flash, add/ overlay some keys for percussion and hope we’ll have a great music instrument in 2012!

Our next-generation midi controller UMO1 will be shipping in 40 days

See you in the jazz club tonight

white winter. warm synth

A-800PRO MIDI controller: my new -studio, -on-stage and -home friend. Great design and feel for expressive dynamic performances.

  • Velocity-sensitive responsive reaction 61 keys with channel aftertouch!
  • 45 assignable controls: knobs, sliders, buttons, transport
  • 8 Dynamic Pads for finger drumming and MIDI triggering
  • Great pitch bend/modulation stick
  • Sustain and expression pedals input
  • Windows 7 and and Mac OS X Snow Leopard native drivers
  • ACT software control maps for Ableton Live, Cubase, FL Studio, Garage Band, Logic, Nuendo, Pro Tools and … yes, SONAR!

It takes 2 minutes to plug the USB cable, load an old subtractive synth VST with my favorite filter-response morphing – Pentagon I. That’s not a sound design „attempt“ at David Gilmour’s guitar tone from Pink Floyd’s Sorrow. It’s to explore the continuous MIDI controller possibilities of the new A-800 PRO by Roland/ Cakewalk. After all, it‘s a piano version, not a guitar sound, sent through a ton of Boss sustain, chorus, big muffs and SPC filters.

With just 4 simple oscillators, 2 LFO filters and powerful modulation you get a generic mid 1980s tone, routed through a digital multiband EQ, compressor, delay and convolution reverb. Setting the first filter to HP and the second to LP, with cutoff higher than the HP cutoff, you get a band-pass response with independent ADSR modulation and most importantly the response to velocity, keyboard pitch, aftertouch and mod wheel with independent VCA, each with an AHDSR envelope for real time morphing. You can try the amazing vocoder too. The parameters are tied to the dozen of A-800PRO MIDI controls with the ACT/ MIDI learn function.

Feel the warm phasy, vintage, harmonics/ portamento and formant-rich sound? I still miss a lot of expression for my music, so this month along with the web projects, the always postponed “MIDI controller of my dreams” design project is on the short-to-do-list.  Stay happy and tuned 😉

Merry Christmas & Happy Brand New Year!

Happy Brand New 2011

Happy Brand New 2011

Dear friends and partners,

Whether you are home or oversea,
may the spirit of Christmas bring you Peace,
the gladness of Christmas give you Hope,
the warmth of Christmas grant you Love.
all the new year through.

See the whole world bright!
(Batteries not Included 😉

Screen time: 16h a day diet

screen time

screen time increased 2 times for the last 3 years

Bye summertime, hi screentime.
It seems everybody is back to work.
We practice hundreds of screen-time activities on a daily basis. For example digital branding and web design doesn’t mean “Lorem ipsum” and CSS coding. It means daily communication with clients, project and contract management, market research and analytics, solid information architecture, creative design and fresh content, usability/ conversion/ search engine optimization, client expectations and experience management, brand’s reputation/ business metrics monitoring, etc.

Leisure time? Screen time is getting close to 72% of the pie. According to few research studies released this month, on average we spend:

  • 3.2 hours a day on social networking, microblogging and video sites such as Facebook and Twitter
  • 2.5 in front of traditional TV, timeshifted DVRs and online video
  • 4.6 with PCs and mobile devices at the office and home
which leaves around 3 hours for … iPhones, iPads, GPSs, Wii fits, PlayStation games and other screens.
What about relaxing, creative arts, socializing and sports?
Have you got your 16 hours screen-time daily dose?
Lucky grandpas, poor grandsons…
What the doctor says: Screen time caused increased likelihood of metabolic syndrome, obesity, obsessive–compulsive disorder, independent of physical activity. The risk of having metabolic syndrome increased with screen time, such that individuals with the highest amount of screen time (> 5hrs/day) had 3 times higher risk of those with less than 1 hr/day”. That’s a wealth of evidence.

I would say balance is the only way, get rid of all your TVs and let the force be with you. Switch OFF the screen and go out. It’s a great Indian summer out there.

What you say?

Something Velly powerful is happening to me this weekend!

Outer Inner World

Outer Inner World

“We have to assume we’ll never meet again. This is the only unique opportunity!” John Kehoe is a mesmerizing inspirational Canadian guru with 33 years of experience, his books are bestsellers in Bulgaria, the only Wikipedia article is in Bulgarian, his website has a rank beyond 6 million, but is translated in Bulgarian?!. Today 970 Bulgarian idolaters were genetically and neurologically wired for success and discovered their potential to the whole of humanity.

Something very powerful is happening to me this weekend! I had 8 hours of repeating positive energy vibrations, met a lot of old friends, the gentlemen lavatory was full of gorgeous women waiting in a queue, my chair mystically disappeared after the seafood lunch and we prayed to every religion and teacher with the same CR (curing rate, not conversion rate)  in a way appropriate to us. It was a nice “Pray to whom it may concern” on a rainy sabbatical listening to Navajo “holy-holy-matrix-song” Saturday. Still not feeling blessed with grace and synchronicity? Still don’t know how to escape the 9-to-5 rat-race? Any dysfunction or limitations of your inner-to-outer-world energy sources? Still not sure where confidence, luck, fate, happiness and success are living? Who are you, where are you going and why are you going there? What was consciousness before the Big Bang?

Well, at least we have a free unused Sunday left. Let go all beliefs that no more serve you. Meditate on that 😉 Let’s set an intention in our positive thoughts and vibrate with the universe, which is here to give you exactly what you want. Our power comes in the minute we realize that we are “not limited to reality”, everything in the universe is governed by laws, and yes – you are the cause of everything that happens to you. It’s not the economy, or the virus, or the “jerks”. This is the “greatest news that you have ever been given!” Sure, the only greatest exception is that I didn’t pay €150 (thanks Tonny!) to hear this great positive news. Our mind knows our great fears and vulnerable spots, but I will still try something new and go somewhere else. Once we’re out from Hall 3 of the National Palace of Culture, we begin to control our mind, relationships and communication with the universe in the most incredible way – we’ll cut all negative thoughts, observe and label them and counteract with the exact opposite. I’m sending and receiving powerful thoughts, attracting similar matches, I’m inserting anything I want in my mind. It happens when you realize that you are the artists. You have to go deep and creative way beyond books, education, etc. From mind power to Zen Buddhism – we must be “realistic”. Thanks, I’m not interested.  “If a farmer wants cucumbers, he seeds cucumber seeds“. There’s a nice Bulgarian saying: Глупости на търкалета (cucumbers on bicycles) . There’s another Bulgarian saying: На краставичар краставици ще продаваш ( Selling cucumbers to a cucumber grower)

Blessed are the believers. Let’s have some real-world stuff like our jam at DaDa last night, Dimmy’s exhibition opening tonight and a feeling for a creative spring Sunday!

Something Velly powerful is happening to me this weekend! Is it happening to you too?

Wild Ride

You can hear it here:

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or in the Bulgarian National Radio Land Adventure’s interview (in Bulgarian)

Shadows on the walking path
stalled me for a minute
reminds of good ol’ friends
who burned fast still young
Sunny weeks on wide wild roads,
indian summers never ending
hours of speedy rides
and fairy clouds ‘n sky

Ch. (aborigines jabber)

I’m a rider to a world I can see
got a rhythm and a magic sound
the source of energy
I’m a rider and what you’ll want I’ll be
I’m a sophisticated exception
to your “stable” theory

Shall we strip the rusty wings
and look in our future
let’s believe in impossible things
and skip the possible pasts.
Abandon all your freakin’ doubts
career and bloody greed, babe
Trading the warmth of youth
for a drink at the bar


Get back your freedom now
the calmness of your soul
stop gambling with your life
feel the wild wind calling
Sunny weeks on wide wild roads
indian summers never ending
hours of speedy rides
fairy clouds ‘n’ sky.

© 2010, Velly Petrov
lyrics & music