Most marketers will guide you to follow one well-tried and reliable marketing strategy, when there are hundreds of ways to reach your goals, depending on your niche, current trends, competition, time and resources.
Using the right keywords, fresh content and quality links to beat the top 10 competitors …and that’s simply all is a popular song.
What really works depends on the situation. No two SEO projects are equal. The goal could be to spread the buzz, to target focused commercial intention, to generate ruthless profit or just get some new members. The target could be kids, housewives, researchers, businessmen, wholesale buyers, etc. Geo and language targeting are wrapping another layer on top.
Let’s clear the sky and recall some powerful web marketing priorities:
When was your last competition SWOT, market survey, industry benchmark? Send the spies out to check the strengths and weaknesses of the big ones in your industry.
Research or Shopping motivation? Check the commercial intention and test it with PPC.
Which keywords convert better? Specific, urgent, long phrases, thousands of “low-hanging” fruits.
Singular or plurals? The second always converts better in sales except for brand names.
Which traffic sources convert better? Test and measure. Analytics drill-down to the bone.
Which brands and products convert better? We can even crush them with THEIR brand awareness.
Why target 3 keywords? We should target a cluster of hundreds related and relevant phrase combinations.
Why promote free stuff? Attracting big-headache leads means wasting your resources and time.
How do you offer it? Custom or premium or wholesale or fresh or blue or antiallergic?
How they link to your website? – by domain, brand name or by targeted keyword? What about if tomorrow the search trend goes down?
Where are the latest trends, hot issues, answers, news, reviews, cases, comparisons, blog posts and comments on your website? Content is still the king.
Where is your media files repository? Tagged images, documents, videos and other media files means a lot.
When was your last web and CRM database mining? Te gold is in your private data and analytics reports.
How many times your brand is listed on Google’s first page? Use subartciles, subdomains and authority web 2.0 sites to dominate the niche (Yes – communities, directories, blogs, bookmarking and sharing web services, etc).
How to value and prioritize all this stuff?
Well, you don’t need to.
Just focus on your primary business and let the SEOs execute sophisticated research, website optimization and top ranking campaigns.
Keep brandmoving 😉