white winter. warm synth

A-800PRO MIDI controller: my new -studio, -on-stage and -home friend. Great design and feel for expressive dynamic performances.

  • Velocity-sensitive responsive reaction 61 keys with channel aftertouch!
  • 45 assignable controls: knobs, sliders, buttons, transport
  • 8 Dynamic Pads for finger drumming and MIDI triggering
  • Great pitch bend/modulation stick
  • Sustain and expression pedals input
  • Windows 7 and and Mac OS X Snow Leopard native drivers
  • ACT software control maps for Ableton Live, Cubase, FL Studio, Garage Band, Logic, Nuendo, Pro Tools and … yes, SONAR!

It takes 2 minutes to plug the USB cable, load an old subtractive synth VST with my favorite filter-response morphing – Pentagon I. That’s not a sound design „attempt“ at David Gilmour’s guitar tone from Pink Floyd’s Sorrow. It’s to explore the continuous MIDI controller possibilities of the new A-800 PRO by Roland/ Cakewalk. After all, it‘s a piano version, not a guitar sound, sent through a ton of Boss sustain, chorus, big muffs and SPC filters.

With just 4 simple oscillators, 2 LFO filters and powerful modulation you get a generic mid 1980s tone, routed through a digital multiband EQ, compressor, delay and convolution reverb. Setting the first filter to HP and the second to LP, with cutoff higher than the HP cutoff, you get a band-pass response with independent ADSR modulation and most importantly the response to velocity, keyboard pitch, aftertouch and mod wheel with independent VCA, each with an AHDSR envelope for real time morphing. You can try the amazing vocoder too. The parameters are tied to the dozen of A-800PRO MIDI controls with the ACT/ MIDI learn function.

Feel the warm phasy, vintage, harmonics/ portamento and formant-rich sound? I still miss a lot of expression for my music, so this month along with the web projects, the always postponed “MIDI controller of my dreams” design project is on the short-to-do-list.  Stay happy and tuned ;-)

What's your opinion?

Best CRM 2011?

CRM 2011Greetings to all the “best CRM” fans these days – the CRM’s spring peak is back with lot of interesting projects. Should I use an in-house or hosted solution, how to integrate our ERP, the Asterisk call center, helpdesk, our email marketing center, RSS feeds and 30 social media profiles?… The old myth about ”the magic CRM software, which “the management installed last year” is dead.

Welcome to the social CRM cloud!

Few friends manage their sales transactions, campaigns and lead tracking progression from their smartphones/ iPhone or Android-based PDAs.  Skype and even Seeismic and TweetDeck are main tools – that’s how they like to streamline interaction, maximize sales and customer satisfaction. Most of the folks I meet are happy to practice CRM with their Excel 97 spreadsheet or MS Outlook with Business contact manager. Nostalgic users of ACT, Maximizer or GoldMine lately are moving to online contact managers like SalesNexus and Zoho. For end-customer shops we use efficiently InfusionSoft, customers with bigger shops and several websites/ brands / language version in Europe use Magento with CRM extensions.

SugarCRM led the open-source way in the last 6 years with a flexible one-hat-fits-all solution, yet for huge projects with dozens of users and specific modules with custom workflow you need the enterprise edition or a more sophisticated, yet open platform – we had great experience with the CRM-in-the-cloud platforms VTiger and openCRX. Enterprise-wide multilingual coordination of sales generation, fulfillment, product structuring and pricing, real-time issue tracking and drill-down dashboards with pipelines are not a bread-and-butter task. Which is my favorite CRM beast? Salesforce.com of course, but it comes pricy when you grow, so for SMBs we stick to customized SugarCRM, vtiger or openCRX implementations. What about SAP CRM or Oracle Siebel? They are out of reach for most of the local companies, plus we are fans of scalable platform-independent and vendor-neutral open-source solutions, aren’t we?

CRM is just a database tool to collect, manage and present data to optimize and meet your goals. The software is not the solution – the focused definition and execution of the business strategy and objectives is the roadmap for success. Self-service portal and social marketing integration is much more important than the system itself. There is no “top” or “best” out-of-the-box CRM. As a CRM implementation consultant I always try to understand and help customers to define the brand challenges and strategy, to tailor every aspect of the CRM experience from the start. The right opportunity management solution comes a month later. The perfect – 2 years later. Understanding your own business and introducing features to your staff makes the difference.

Back in 2008, CRM 2.0 was still beta, today it’s a >$3 billion business. More SocialRank than PageRank, more customer insights and social media  analytics than noisy spam. Go social (2 billion web users worldwide) and Mobile (1 billion mobile workforce worldwide).  90% of organizations will support corporate applications on personal  devices by 2014 so grab your iPad or tablet and mash your perfect CRM deck on iGoogle, CoTweet, Pardot, Facebook, Foursquare… you name it. Compose a more experimental, Twitter-like social CRM for emotionally high-touch customer engagement.  See you in Gartner’s Social CRM magic quadrant!

If you have any questions, feel free to comment or contact me. Join the cultural transformation, get closer to the customer and keep walking!

What's your opinion?

Merry Christmas & Happy Brand New Year!

Happy Brand New 2011

Happy Brand New 2011


Dear friends and partners,

Whether you are home or oversea,
may the spirit of Christmas bring you Peace,
the gladness of Christmas give you Hope,
the warmth of Christmas grant you Love.
all the new year through.

See the whole world bright!
(Batteries not Included ;-)

What's your opinion?

Screen time: 16h a day diet

screen time

screen time increased 2 times for the last 3 years

Bye summertime, hi screentime.
It seems everybody is back to work.
We practice hundreds of screen-time activities on a daily basis. For example digital branding and web design doesn’t mean “Lorem ipsum” and CSS coding. It means daily communication with clients, project and contract management, market research and analytics, solid information architecture, creative design and fresh content, usability/ conversion/ search engine optimization, client expectations and experience management, brand’s reputation/ business metrics monitoring, etc.

Leisure time? Screen time is getting close to 72% of the pie. According to few research studies released this month, on average we spend:

  • 3.2 hours a day on social networking, microblogging and video sites such as Facebook and Twitter
  • 2.5 in front of traditional TV, timeshifted DVRs and online video
  • 4.6 with PCs and mobile devices at the office and home
which leaves around 3 hours for … iPhones, iPads, GPSs, Wii fits, PlayStation games and other screens.
What about relaxing, creative arts, socializing and sports?
Have you got your 16 hours screen-time daily dose?
Lucky grandpas, poor grandsons…
What the doctor says: Screen time caused increased likelihood of metabolic syndrome, obesity, obsessive–compulsive disorder, independent of physical activity. The risk of having metabolic syndrome increased with screen time, such that individuals with the highest amount of screen time (> 5hrs/day) had 3 times higher risk of those with less than 1 hr/day”. That’s a wealth of evidence.

I would say balance is the only way, get rid of all your TVs and let the force be with you. Switch OFF the screen and go out. It’s a great Indian summer out there.

What you say?

What's your opinion?

Digital Signage and Kiosk Expo 2010

After three trade shows in 10 days (WebXpo 2010, Digital Signage expo Europe 2010 and Kiosk expo Europe 2010), the future is clear – 35% annual growth of the digital signage and self-service kiosk markets.

Let me introduce you to EXPOSE — the world’s first all-glass multi-touch kiosk with 25″ full-HD digital signage display and built-in surround sound system. Designed and manufactured by BrandTouch Europe, its less than one inch thick body integrates hundreds of hardware modules and software applications for your bank, boutique, hotel, trade show, event or residence.

With its ultimate HD multimedia, intelligent analytics, mobile CRM, hundreds of connectivity and application options, EXPOSE is the perfect ambassador for every brand, striving for top visibility and excellence.

Check www.brand-touch.eu for more info.

What's your opinion?

Brand Integrity Management 2010

Top Brands

Every third import in the united European market is suspicious counterfeiting with infringed brand or design rights. The global loss is $30-50m just for one brand and billions per year for the top 5 cosmetic brands, mostly in less developed markets. Seems when your brand is 120 years old and you sell in 210 countries, you have an attractive critical mass to be attacked by counterfeiters, even if your licensee produces the goods in the same Chinese factory where the fake products come from.

What would you do? You develop a brand integrity strategy, you invent optical quality packaging, laser-focused quality control, nanocoatings, sophisticated visible/ invisible color shifting labels, individual 2D barcode tagging, transparent packaging, licensed factories and exclusive authorized distributors. You constantly secure, enhance, deter, partner and do brand ID trainings of law attorneys, National Customs Agency officers, The Border Police, NSCOC (National Service for Combating Organized Crime) agents.

Thanks to Turcu & Turcu law office, we had a chance to meet dozens of brand integrity managers and government, police and customs agents, monitoring and protecting global brands such as Sara Lee, Timberland, Samsung, Epson, Eli Lilly, Nokia, Estee Lauder, Coty Prestige, L’oreal, Lacoste, Chanel, General Motors, Levi Strauss, Puma, Daimler, Adidas, Bvlgari, Harley-Davidson and many others.

Sofia is a part of a worldwide network of administrative and brand integrity investigators and I was happy to see so many fake website knock-downs, seizes, raids and litigation programs. With more than 75 000 annual counterfeiting cases for Europe only, you can be sure that buying a fake Estee Lauder perfume, full of sulfur, ammonia, phosphorus, potassium, titanium and horse/dogs urine as a binder to keep the alcohol and oils, will not be the best bargain to make you girlfriend happy, especially if you don’t wanna see her face and skin burned tomorrow. It’s not only a brand protection or tax/unemployment protection issue; it’s your own health and consciousness.

Keep brandmoving. See ya at the top!

What's your opinion?

Something Velly powerful is happening to me this weekend!

Outer Inner World

Outer Inner World

“We have to assume we’ll never meet again. This is the only unique opportunity!” John Kehoe is a mesmerizing inspirational Canadian guru with 33 years of experience, his books are bestsellers in Bulgaria, the only Wikipedia article is in Bulgarian, his website has a rank beyond 6 million, but is translated in Bulgarian?!. Today 970 Bulgarian idolaters were genetically and neurologically wired for success and discovered their potential to the whole of humanity.

Something very powerful is happening to me this weekend! I had 8 hours of repeating positive energy vibrations, met a lot of old friends, the gentlemen lavatory was full of gorgeous women waiting in a queue, my chair mystically disappeared after the seafood lunch and we prayed to every religion and teacher with the same CR (curing rate, not conversion rate)  in a way appropriate to us. It was a nice “Pray to whom it may concern” on a rainy sabbatical listening to Navajo “holy-holy-matrix-song” Saturday. Still not feeling blessed with grace and synchronicity? Still don’t know how to escape the 9-to-5 rat-race? Any dysfunction or limitations of your inner-to-outer-world energy sources? Still not sure where confidence, luck, fate, happiness and success are living? Who are you, where are you going and why are you going there? What was consciousness before the Big Bang?

Well, at least we have a free unused Sunday left. Let go all beliefs that no more serve you. Meditate on that ;-) Let’s set an intention in our positive thoughts and vibrate with the universe, which is here to give you exactly what you want. Our power comes in the minute we realize that we are “not limited to reality”, everything in the universe is governed by laws, and yes – you are the cause of everything that happens to you. It’s not the economy, or the virus, or the “jerks”. This is the “greatest news that you have ever been given!” Sure, the only greatest exception is that I didn’t pay €150 (thanks Tonny!) to hear this great positive news. Our mind knows our great fears and vulnerable spots, but I will still try something new and go somewhere else. Once we’re out from Hall 3 of the National Palace of Culture, we begin to control our mind, relationships and communication with the universe in the most incredible way – we’ll cut all negative thoughts, observe and label them and counteract with the exact opposite. I’m sending and receiving powerful thoughts, attracting similar matches, I’m inserting anything I want in my mind. It happens when you realize that you are the artists. You have to go deep and creative way beyond books, education, etc. From mind power to Zen Buddhism – we must be “realistic”. Thanks, I’m not interested.  “If a farmer wants cucumbers, he seeds cucumber seeds“. There’s a nice Bulgarian saying: Глупости на търкалета (cucumbers on bicycles) . There’s another Bulgarian saying: На краставичар краставици ще продаваш ( Selling cucumbers to a cucumber grower)

Blessed are the believers. Let’s have some real-world stuff like our jam at DaDa last night, Dimmy’s exhibition opening tonight and a feeling for a creative spring Sunday!

Something Velly powerful is happening to me this weekend! Is it happening to you too?

What's your opinion?

Wild Ride

You can hear it here:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

or in the Bulgarian National Radio Land Adventure’s interview (in Bulgarian)

Shadows on the walking path
stalled me for a minute
reminds of good ol’ friends
who burned fast still young
Sunny weeks on wide wild roads,
indian summers never ending
hours of speedy rides
and fairy clouds ‘n sky

Ch. (aborigines jabber)

I’m a rider to a world I can see
got a rhythm and a magic sound
the source of energy
I’m a rider and what you’ll want I’ll be
I’m a sophisticated exception
to your “stable” theory

Shall we strip the rusty wings
and look in our future
let’s believe in impossible things
and skip the possible pasts.
Abandon all your freakin’ doubts
career and bloody greed, babe
Trading the warmth of youth
for a drink at the bar

Ch.

Get back your freedom now
the calmness of your soul
stop gambling with your life
feel the wild wind calling
Sunny weeks on wide wild roads
indian summers never ending
hours of speedy rides
fairy clouds ‘n’ sky.

© 2010, Velly Petrov
lyrics & music

8CVQQSUW87A9

What's your opinion?

3-lane highway (to Heaven)

The Third Lane

The Third Lane

There’s a huge traffic flow these days. Billions of people worldwide take their lane, every day. We can see three kinds of driving behavior:
The first enjoy the rat race – from the kindergarten’s square sandbox, trough the cube-shaped university and cubicle career to the weighty top management position. In the System they see a secured “happy smile of success”, someday, somehow, somewhere – after 40 years of work FOR somebody. There’s lot of isolation from your own values, family and life here.

The second type of guys manage to establish and work IN their own companies, 12-14 hours a day, until they grow, sell or quit the business. Kind of ambitious, brave, creative, innovative and “suicidal“.

The third kind enjoy an automated passive income (web service, IPOs, commissions, etc.) on the third lane, while working ON themselves, globetrotting the world in a search of the perfect mate, life, value, etc. Kind of adventurous, speedy and peaceful at the same time.

Recently, I found (by investigation) that in this high density region:

  1. We often pass each other from the inner lane
  2. The traffic flow in the low density region of the outer lane is enhanced and kind of “reserved” for a strange, extra-ordinary, out-of-the-box type of people
  3. There is a benefit if you stick to your lane and don’t change it unnecessary.

I used to stick to the first lane for an year, switched to the second for 10 more years and now, after I tried the third one (and it seems to be my type), I’m ready to keep the pace there and enjoy the freedom of doing what you love at the time and speed you prefer with the ones you love (their smile, creative time, etc).

Whichever your lane is, I wish you a safe and twister/ tsunami-free drive!

What's your opinion?

2010: year of the tablet? Maybe.

Tablet + PCTablet PCs have been a huge trend in the last decade and especially at CES 2010. As noted by Deloitte: computer manufacturers are predicted to sell millions of “NetTabs” worldwide, a market of 612 million GBP. By 2015, shipments are forecast to reach about 57 million units annually.
Microsoft announced the Tablet PC concept 10 years ago and once I got my first Acer C300 (convertible Tablet PC) in 2003, I never moved back to “laptops”.

I decided on a TabletPC because I didn’t want to be chained to my desk at the office/home when you can design and sketch digitally everywhere – on the plane, on the beach, in the mountains, in the café –  sketching your ideas, stories and the life that surrounds you….only a TabletPC can give you that freedom and experience. This devices are the perfect match for creative professionals – a digital sketchbook where you can do everything we used to do in our studio + much more – getting notes and digitizing content, sketching logos and websites, painting with thousands of brushes and canvas types, sculpting and rendering 3D models with endless choice of materials and lights, designing business presentations, CNC toolpath, SWOT/ web analytics/ SEO reports for customers  and of course the casuals – web surfing, video conferences and Skype calls,  music, emails, eBook reading, office apps  - all of this on the move, out of the office, on the flywherever you want to go. Once I grabbed a tablet PC, I never looked back (currently spending less than 3 hours per week at the office). Designers love to use simple things like stylus (pen one end, eraser on the other) or fingertips in 90% of the cases, using a PC as natural as possible.

The first major UMPC improvement came last year with Dell Latitude XT2 and HP TouchSmart tx2, packing a 1.4GHz Core 2 Duo behind a 12.1” multitouch screen, 4GB of DDR3 memory, a 320GB disk, secured with a fingerprint scanner, which I enjoy every day. The only drawback is that the 256 pressure-sensitivity works only in a couple of applications, while  Wacom Intuos4 has 2048 pixel-level pressure sensitivity, with several different brushes  and even detects at which angle you hold the stylus to the surface.

After Apple joined the “tablet” party with it’s iPad this month (a pen coming soon), the slate PC market will grow exponentially, but the creative professionals are (almost) forgotten. The NetTabs are only larger media-focused readers/ phones, so I have to use my old convertible C300. After Acer discontinued all their tablet PC recently, I’m still searching for the ultimate tool for creative professionals:

  • Large Screen – 12.1” SXGA  is my favorite and it really does matter. The larger the device, the more useful it is, as far as you can carry it in a standard office bag.
  • Wi-Fi, 3G/UMTS – I can leave with a Wi-Fi + Bluetooth connectivity , a tablet is not a second phone plus you can always speak in speakerphone mode. Data plans will come down when 4G is spread in 2013
  • Rigid design and Battery Life – you can choose from 2 to 10 hours. Just cut in half what the vendor says or get a second battery to secure your new customer while making your great presentation.
  • eBook Reading – while electronic paper is still the best display type for reading if you read a lot, but  we need a devices that work well for both books and multimedia, artists don’t think in black and white.
  • Win 7/ i7 applications – content is critical, applications are critical. We need a working tool to make us $$$ per hour, not a plastic toy. Multitasking? Intel does, iPad doesn’t. Games, TV and videos are different story for other devices.
  • Pens, Brushes, Rugged, Waterproof… – sometimes a feature makes the device. If you want to use it outdoors, in the rain or charge it in the car?  Get a Motion computing tablet
  • Price? $500 to $5000. My first generation Acer was very expensive, this year we’ll have a convertible for less than $500!

Toshiba Portégé M750 and Fujitsu Lifebook T4310 are nice office tablets,  Motion J3400 and Duros 8404 are great rugged tablets with the best outdoor display on the market, iPad and Pegatron are nice entertainment media tablets, but I can’t see the ultimate device for creative professionals. Rather than buying a dust-collector, I will wait until the end of the year, hoping to see the best tablet PC. Lenovo U1 Hybrid is really close to the perfect one!

What’s your tablet PC experience?

Tablet PCs have been a huge trend in the last decade and especially at CES 2010. As noted by Deloitte: computer manufacturers are predicted to sell tens of millions of “NetTabs”worldwide, a market of 612 million GBP. By 2015, shipments are forecast to reach about 57 million annually. Microsoft announced the Tablet PC concept 10 years ago and once I got my first Acer C300 (convertible Tablet PC) in 2003, I never moved back to “laptops”.

I decided on a TabletPC because I didn’t want to be chained to my desk at the office/home when you can design and sketch digitally everywhere – on the plane, on the beach, in the mountains, in the café sketching your ideas, stories and the life that surrounds you.only a TabletPC can give you that freedom and experience. This devices are the perfect match for creative professionals – a digital sketchbook where you can do everything we used to do in our artist studio + much more – getting notes and digitizing content, sketching logos and websites, painting with thousands of brushes and canvas types, sculpting and rendering 3D models with endless choice of materials and lights, designing business presentations, CNC toolpath, SWOT/ web analytics/ SEO reports for customers and of course the casuals – web surfing, video conferences and Skype calls, music, emails, eBook reading, office apps - all of this on the move, out of the office, on the flywherever you want to go. Once I grabbed a tablet PC, I never looked back. Designers love to use simple things like stylus (pen one end, eraser on the other) or fingertips in 90% of the cases, using a PC as natural as possible.

The only major UMPC improvement came last year with the HP tx2 tablet, packing a 1.3GHz Core 2 Duo behind a 12.2” multitouch screen, 4GB of DDR3 memory, a 320GB disk, secured with a fingerprint scanner, which I enjoy every day. The only drawback is that the 256 pressure-sensitivity works only in a couple of applications, while a Wacom Intuos4 has 2048 pixel-level pressure sensitivity, with several different brushes and even detects at which angle you hold the stylus to the surface.

After Apple joined the “tablet” party with it’s iPad this month (a pen coming soon), the slate PC market will grow exponentially, but the creative professionals are (almost) forgotten. The NetTabs are only larger media-focused readers/ phones, so I have to use my old convertible C300. After Acer discontinued all their tablet PC recently, I’m still searching for the ultimate tool for creative professionals:

· Large Screen – 12.1” SXGA is my favorite and it really does matter. The larger the device, the more useful it is, as far as you can carry it in a standard office bag.

· Wi-Fi, 3G/UMTS – I can leave with a Wi-Fi + Bluetooth connectivity , a tablet is not a second phone plus you can always speak in speakerphone mode. Data plans will come down when 4G is spread in 2013 ;-)

· Rigid design and Battery Life – you can choose from 2 to 10 hours. Just cut in half what the vendor says or get a second battery to secure your new customer while making your great presentation.

· eBook Reading – while electronic paper is still the best display type for reading if you read a lot, but we need a devices that work well for both books and multimedia, artists don’t think in black and white.

· Win 7/ i7 applications - content is critical, applications are critical. We need a working tool to make us $$$ per hour, not a plastic toy. Multitasking? Intel does, iPad doesn’t. Games, TV and videos are different story for other devices.

· Pens, Brushes, Rigid, Waterproof? – sometimes a feature makes the device.
If you want to use it outdoors, in the rain or charge it in the car? Get a Motion computing tablet

· Price – $500 – $5000?. My first generation Acer was very expensive, this year we’ll have a convertible for less than $500!

Toshiba Portégé M750 and Fujitsu Lifebook T4310 are nice office tablets, Motion J3400 and Duros are rugged tablets with the best outdoor display on the market, iPad and Pegatron are nice entertainment media tablets, but I can’t see the ultimate device for creative professionals. Rather than buying a dust-collector, I will wait until the end of the year, hoping to see the best tablet PC in 2010.
Lenovo U1 Hybrid is really close to the perfect one!

Any good tablet PC experience?

What's your opinion?

SEO

Днес за 4-ти път ме питат “Защо сайтът ни излиза на първа позиция, как така, нали не сте започнали оптимизацията”?

SEO

SEO

“Излиза на първа позиция”, защото
a) Вече сте посещавали този URL (>3 пъти)
b) Google счита сайта ви за най релевантния за квартала (понякога район с радиус от 250м)
c) Сайтът ви е оптимизиран и таргетиран за конкретната фраза, търсачка, език, държава и настройки на браузъра
d) 1001 други причини…

Позициите и трафикът нямат никакво значение, ако сайтът не превръща уеб трафика в Клиенти, дори да е един клиент от 10000 посещения на месец и 9999 отказали се посетители.
Моля запазете спокойствие и се фокусирайте върху конверсията и резултатите.

Не се занимавам със SEO теория, в Google ще намерите 44 милиона SEO страници, при това на български.

Честит празник! ;-)

What's your opinion?

Клиент: Рейтинг и Стойност

Рейтинг на клиентаГодината се смени, приоритетите остават същите:  ръст на бизнеса чрез отлично представяне на бранда, стратегически иновации и перфектно обслужване на Клиентите. Тъй като обичам това, с което се занимавам, измерваме резултата с 2 основни метрики – ROI (възвръщаемост на инвестицията) и CAGR (Годишен темп на растеж). Ако питаме Cambridge какво е маркетинг, то дефиницията е „управление на процес, който идентифицира,  предвижда и задоволява нуждите на клиента,  печелившо”.

За да бъде още по-резултатно развитието на бизнеса (чрез естествен растеж и преструктуриране на разходите), тази година добавих в нашия CRM освен RFM Стойност на Клиентите (Jim Novo е любим авторитет от студентските години), и Рейтинг на клиента. Нещата са прости:

  • А Клиент, който знае какво иска и знае каква инвестиция е нужна;
  • B Клиент, който знае какво иска, но не знае колко струва;
  • C Клиент, който не знае какво иска и не знае колко струва.

Още в първия месец на годината новата функция намери перфектно приложение за нови клиенти – трите водещи доставчика на складово оборудване в България. Още отсега знам какво ще се случи. Компанията с рейтинг А ще ни е клиент дълги години, защото инвестицията в мощен и топ позициониран уебсайт ще им носи CAGR от над 40%, втората компания ще е доволна, че има солиден уебсайт, а третата ще възприема уебсайта си като разход за луксозна брошура, задоволила нуждите на шефа, с 15% отстъпка в цената и 98% отказ на потенциални клиенти още от началната страница.

През 2010 над 80% от европейците отново ще намират търсените продукти и услуги в първите резултати на търсачки и web 2.0 сайтове. Ако не знаем накъде отиваме, няма значение коя посока ще изберем.
Каква е вашата система за рейтинг на Клиенти?
А вашата стратегия за развитие на бизнеса през 2010?

___

Summary in English:
This post is in Bulgarian, since the brand new year started (un)accidentally with projects for the top three storage system suppliers in Bulgaria. This gave me a great chance to update the rating and valuation system of customer accounts in our CRM plus the chance to monitor three top Google ranking projects in the same industry. The customer RFM value was implemented back in 2003, but we needed a simple Customer Rating (A: Customers, who know what they want and know how much it will cost, B: Customers, who know what they want but they don’t know how much it will cost to reach it and C: Customers, who don’t know what they want and don’t know how much it will cost to reach it).  The account is given a rating, which multiplied by the RFM value determines the general standing of the account. According to Cambridge, “Marketing is the management process which identifies, anticipates and satisfies customer needs, profitably”, but still, no one in Bulgaria has defined the key metric – CAGR (Compound Annual Growth Rate), maybe that’s why most of the marketing activities down here have negative ROI, like the last century’s 80’s in the States.

What’s your Customer rating system?
What about your web strategy for 2010?

What's your opinion?